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“Green” is an important topic in today’s era. Modern people are increasingly concerned about environmental protection, health and quality of life in the pursuit evident. Many companies promote green culture as well, to meet the market demand. The environment friendly souvenir is the best choice to enhance corporate image of being “green”. Environmental friendly souvenir refers to products that are recyclable, with minimal environmental pollution, and can even promote environmental protection. It need to integrate into the natural environment. Advocate green concept has gained people’s heart.
Environmental friendly souvenirs can promote green culture. It is also memorable as a souvenir. It create stronger bonding in interpersonal relationships. Apart from being used for business communication or foreign exchange between enterprises, it also shows friendly public etiquette.
The environmental friend souvenir has also been used as a tool in promoting enterprises. The logo and the message on the souvenir are ways to promote the enterprise. Besides that, the little tips on the souvenir reminds consumers about the meaning behind it, so they are more willing to use it. Enterprises can receive more approval from consumers, reach good promotion effect, and upgrade their corporate image.
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